About Kelsey

Kelsey Paasch

Business Coach & Consultant

SPECIALIZING IN STRATEGIC PLANNING | 20 YEARS EXPERIENCE

Kelsey Paasch is a dynamic business consultant and organizational expert renowned for her expertise in teaching the skills needed to effectively organize and optimize business operations. As the Founder of Contour Consulting, established in August 2022, and Forward Janesville’s 2025 Entrepreneur of the Year, she is driven by a mission to provide quality training services that empower and transform individuals and organizations.

Leveraging her extensive background in operational leadership, Kelsey empowers clients to utilize the tools and routines necessary to create their own strategies for success. Her unique approach focuses on teaching rather than traditional consulting—working collaboratively with clients to help them understand their current state, identify desired goals, and cocreate actionable execution plans that align with their vision and values.

Kelsey is also transforming the Janesville area into a premier business training destination through high-quality summits, speaker series, and accelerators that attract professionals from across the region for world class training and development opportunities.

As a passionate educator, mentor, and keynote speaker, Kelsey delivers engaging presentations and workshops that inspire action and drive results. Her ability to break down complex concepts into manageable steps and provide actionable insights has made her an empowering speaker at conferences, seminars, and workshops.

Throughout her career, Kelsey has facilitated transformative learning experiences, equipping her clients with the mindset and skill set needed to thrive in today’s fast-paced business environment. By emphasizing the importance of adaptability, resilience, and continuous improvement, she inspires her clients to embrace change and seize growth opportunities.

Kelsey’s teaching philosophy is centered on collaboration and empowerment. Rather than giving solutions to her clients like a traditional consultant, she works closely with them to teach them how to understand their current state, identify desired goals, co-create actionable and measurable execution plans, and develop lasting routines that align with their vision and values.

In addition to her professional pursuits, Kelsey is a devoted wife and mother of three children. Balancing her roles as a business leader and a parent, she understands the importance of work-life harmony and strives to lead by example in both aspects of her life.

Outside of Contour and her family priorities, Kelsey is also a successful entrepreneur, owning and operating three additional businesses. Her ability to juggle multiple roles and responsibilities speaks to her exceptional organizational skills and dedication to excellence.

As an Amazon Best Selling author, Kelsey has co-authored multiple books that give insight into the strategies she utilizes with her clients. Additionally, Kelsey has been featured in numerous magazine articles, showcasing her work since the company’s foundation in August 2022.

Kelsey Paasch’s mission is clear: To empower individuals and organizations to unlock their full potential through the transformative power of organizational education, fostering lasting change through collaboration and skill development.

With her passion, expertise, and dedication to lifelong learning, she continues to make a positive impact on the future of business leadership.

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SHOUTOUT MIAMI – Magazine Feature

Meet Kelsey Paasch | Business Consultant and Coach

Amazon Best Selling Author

Everyday Woman’s Guide to Living Your Best Life

This book is co-authored by 32 women of diverse cultures, religions, ages, professions, businesses, and races. They have come together as ONE to share with you how to live your best life through their personal and professional experiences.

In Chapter 29, A Vision for Living Your Best Life, Kelsey walks you through a simple, but powerful framework, to get you started down the path of living the life you always dreamed of with unwavering determination.

Amazon Best Selling Author

Coach’s Guide to Living Mindfully and Authentically

Read personal stories of self-discovery and fulfilment from 22 powerhouse women coaches showing you how to live minduflly and authentically.

In Chapter 8, Talent Development: An Introspective Approach, Kelsey shares three key questions to help leaders determine whether gaps in talent development lie with the employee or are a result of the leader’s own actions and approach.

Amazon Best Selling Author

Iconic Woman’s Guide to Empowerment

Iconic stories from 21 women who inspire and share the way to empowerment with their own stories to become iconic.

In chapter 14, Live Life Fiercely Independent, Kelsey discusses two recurring themes she encounters when working with her female clients and shares key tactics to overcome these challenges on the way to being your own Iconic Woman